Peugot - Chen Kun
Post: Location Management
Peugot X Chen Kun advertising required major roads within the city to mimic city driving and therefore we were presented with two special requirements in order to complete Peugot X Chen Kun advertising. Major roads need special permit from the government in order to not affect public traffic and we were limited to shooting in the early morning in order to minimize affect by public traffic. We were able to get special permission to film a stretch of road in the heart of the city however we needed to coordinate lead and trailer cars to make sure enough space in-between all three cars to mimic continuous driving on an empty major street. Also as shooting occurred during the early hours of the morning, many street lights and building lights were turned off making this TVC slightly darker. This was just a location limitation that uncontrollable and needed to be worked around. There are sometimes situations that are just out of our hands because of natural limitations.